At the PSFK conference in London yesterday, Dan Germain the Head of Creative at Innocent, said “The more stuff you do, the more stories you have”. Innocent is a business with a personality. It builds and tells great stories.

When you create great stories about what you are about, people want to ‘stick’ to them. The more stories that you create, the more people stick. It’s like rolling out a sticky ball. At first its hard, but as more people stick, the momentum grows and your story grows with it.

Whether you are thinking about your business or your life, do stuff, because stuff creates stories and stories create momentum.

Have a curious day.