Cracked it!

September 4, 2012

Isn’t it amazing how often new ideas are simply whacky combinations of a couple of old ideas? Australian rugby player Matt King was watching a game of backyard cricket a few years back. He noticed that his sister always struggled to handle a wooden bat, so she grabbed a tennis racket to play her innings. He wondered why nobody has developed a cricket bat with strings and his friends told him he was mad. Years later he developed the Crackit. Not so stupid after all, in the first six months after its launch Australians bought 10,000 of them.

Sometimes 1+1 can equal 6.

Have a curious day.