School of Curiosity
Explore. Dream. Discover.
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The Lovemarks effect
August 9, 2012
If you’ve sat watching advert after advert during the Olympics, you are probably tired of hearing about brand names. But have you ever noticed how we seem to notice some brands, despise a few and yet really care about others?
Kevin Roberts, Worldwide CEO of Saatchi and Saatchi, calls the brands that rise above the rest and create an emotional attachment with the consumer as ‘Lovemarks’. These are more than just brands, we feel something about them, we are engaged and even attached.
Roberts says that Lovemarks have three qualities that distinguish them from mere brands – mystery, sensuality and intimacy.
My Lovemarks are The School of Curiosity; VW Camper; Monocle; Radio 4. What are yours?
Have a curious day.
Industrial alchemy
July 6, 2012
Forget school for a moment. Factory visits should be part of our own personal curriculum. There’s something magical about the alchemy of materials entering one room to be mangled, chopped, inspected, polished and transformed. It’s a reminder of human achievements and changes the way we appreciate everyday objects.
Visit a factory. Though do try to make it one in Switzerland rather than China.
Have a curious day.
For 49 other things to improve your life have a look at Monocle