Fail often

June 19, 2012

On an unremarkable business park just outside Ann Arbor in Michigan sits The Museum of Failed Products. It’s like a huge supermarket, except that it contains one of each product – all of them failures. Products like Clairol’s Touch of Yoghurt Shampoo; Pepsi AM Breakfast Cola; and microwavable scrambled eggs. All of them withdrawn from sale after a few weeks or months. It turns out that 90% of products end up as failures.

It just goes to show that the way to get a good idea is to get lots of ideas. So feel free to fail. Fail often, fail cheap and fail forwards.